In a post-PC world, the experience of the product is central and significant above all else. It’s not the RAM or CPU speed, screen resolution or number of ports which dictate whether a product is valuable; it becomes purely about the experience of using the device. What that means is that while Motorola and Verizon will spend millions of dollars advertising the Xoom’s 4G upgrade options, CPU speed, and high-resolution cameras, Apple need only delight consumers and tell them that specs and and speed are the domain of a dinosaur called the PC. Apple isn’t claiming victory in the Space Race — it’s ceding space to the competition.
But guess who gets Earth all to itself? Apple’s not saying that it beats other tablets on the market. It’s saying “we do one thing, and these guys do something else altogether.” They’re not competition — they’re not even playing the same game!